Did you know that there was a time when legal professionals could not advertise their services through many commonplace media outlets and avenues? It was only until after the United States Supreme Court intervened in Bates v. State Bar of Arizona that lawyers were granted the same advertising rights as any other professional offering specific services. After that landmark ruling, the legal game changed, and for the better.
To gain an understanding of and appreciation for the fascinating and ever-changing world of legal advertising, which has ballooned larger than a one-billion dollar industry, ABA Journal spoke to some of the most prominent and well-known attorneys when it comes to clever and effective advertisements. Melissa Wilson of Advocate Law Firm, P.A. in Lakeland, Florida was among those selected.
Attorney Melissa Wilson has turned many a head with her “Ever Argued with a Woman?”™ slogan. As she explained in the ABA Journal article, the slogan is meant to be able to be interpreted in two ways. Clients can see it as a talking point that gives them a chuckle, or they can realize that she is being serious about not backing down from a fight for her clients. The advertising campaign has largely received positive feedback and brought clients to her firm, which focuses on family law, divorce, and criminal defense but also manages a few other case types.
The success of her slogan is fairly indicative of the world of legal advertising as a whole. Cleverness and relatability are musts if a firm wants to catch the attention of clients. There are millions of attorneys and legal professionals in America. Standing out is not a cakewalk. With something as easy to remember as “Ever Argued with a Woman?”™, Attorney Wilson has been able to get her point across and reinforce the strength of her law firm in one rhetorical question.
If you would like to view the ABA Journal article in its entirety, you can click here. If you think that you need the help of Advocate Law Firm, P.A. and Attorney Melissa Wilson, you can contact the firm at any time. Dial 863.644.5566 to request a free consultation.